Better Beers. Better Bonds.
That’s Culturale.
There are many things in life that foster new relationships, such as meeting a friend for coffee or sharing a beer with new and old friends. There’s something special about what you can learn about others over a few drinks, and that is what Culturale is all about.
This conceptual beer brand is meant to bring others together. From its eye catching and inviting aesthetic, drinking a Culturale will have your friends and strangers coming up to you to ask what you’re drinking. From there, the rest is history.
Beers That Are Catalysts
For Connection.
In an ever-evolving market, the success of a beer brand transcends beyond the liquid in the bottle. It’s about creating an experience, fostering connections, and building a community that resonates with the brand’s values.
Other than design, the goal of this project is to tell a story that goes beyond the brewing process. It was important to me to make this brand relatable, fresh and new, and to weave in elements that reflect the everyday lives of my target audience.
