Experience and Packaging Design

My idea was to persuade the target audience to choose McDonald’s to enhance their post night-out experience. Drunchies, or “drunk munchies” are the desire that one has to eat salty, fatty, unhealthy foods after or during a night of heavy drinking. I wanted this box to speak to users that McDonald’s isn’t just a place to eat, rather an experience you can enjoy with your friends after a night out. It’s a place where you can create memories for a low cost and indulge in food that tastes great after drinking.

A Happy Meal typically targets a younger audience, specifically children aged 12 and under. In contrast, college students who have been drinking are generally older and have different preferences. They are more likely to seek out late-night or fast-food options for convenience and hunger rather than the traditional elements of a Happy Meal. College students are also typically looking for substantial and satisfying meals after a nigh of drinking, which might include options like burgers, fries, or other late-night snack choices.