SERVICES
01. Logo Creation
02. Business Cards
Pen and Pug was a client with a creative writing, marketing strategy, and nonprofit fundraising business needing a logo. I had the privilege of working with Kelley Peterson, the founder and mastermind behind Pen & Pug to carve out a memorable identity to live in the world of creative writing and strategy.
“Strategy means there’s a plan behind your reason for being and doing.”
— From Pen & Pug Website
A Pure Manifestation of Boundless Creativity
We landed on this very “pugalicious” logo throughout an iterative design process. The client wanted to incorporate pug details without making it seem like the client owned a pet-related business. By making custom typography and incorporating elements of pug ears, we created a subtle yet beautiful logo that captures the attention of her target audience while letting her personality shine through.
Why It Works
Why It Works
Simplicity & Memorability
I embraced simplicity at its finest. Its cleanliness makes it easy for the client’s audience to remember and recognize. In today’s fast-paced world, where attention spans are short, a memorable logo is vital to creating a lasting impression.
Distinctiveness & Uniqueness
This logo is uniquely tailored to reflect the essence of the client’s brand, ensuring it stands out. Along with the wonderful name the client had created, it’s distinctive treatment of the type will draw attention and spark curiosity among audiences.
Timelessness & Endurance
I carefully avoided design trends that may become outdated quickly. This logo is a timeless representation of the client’s brand, ensuring its relevance and endurance for years to come.
My Approach
My Approach
Message & Storytelling
A logo that works goes beyond aesthetics; it tells a story. My design encapsulates the core values and narrative of the client’s brand, conveying their message succinctly and powerfully, with hints of playfulness.
Scalability & Consistency
Consistency is key to building brand recognition and trust. The logo is scalable to suit any promotional material, maintaining its integrity and legibility across different media.
Brand Alignment
Throughout the design process, I prioritized understanding the brand’s vision and mission. The logo reflects the alignment and the exploration that it took to get there.
