Ivanna Cone Rebrand
All production takes place inside the front door. 20-quart ice cream makers use the old-fashioned salt and ice layering to freeze the ice creams, slowly churning each batch.
The logo incorporates the forms of the staircase in much simpler forms. They also nod to the construction of the icon, as they are half circles of the letterform “o.”
Most, if not all buildings in this location have exposed brick on their exterior. I wanted to pay homage to the historicness of this cherished quality of Lincoln, by adding brick-like qualities to the logo.
How Can I Benefit This Location?
How Can I Benefit This Location?
To Stay Relevant
As market trends and consumer preferences change, brands must keep up with the times to remain relevant to appeal to a new or changing audience.
To Improve Brand Perception
A rebrand can help a business improve its brand perception and reputation. By refreshing its visual identity and messaging, a business can communicate that it is modern, forward-thinking and innovative.
To Attract New Customers
Reaching new audiences and attract new customers. By targeting a new or expanding audience, a rebrand can help a business grow its customer base and increase revenue.
What Problems or Challenges Are They Facing?
What Problems or Challenges Are They Facing?
City Population Expansion
Lincoln is currently growing at a rate of 0.44% annually and its population has increased by 1.32% since the most recent census.
Low employment rates and low median rent prices, as well as salaries higher than the national average, are attracting more young adults by the year.
Competitors
Local competitors have adopted a stronger social media presence as well as more appealing brand identities.
Relevance
It’s hard for a brand to remain relevant because of the ever-changing consumer landscape and the constant evolution of technology and trends.
Consumers are becoming more demanding and they expect brands to provide a personalized experience that meets their unique needs and preferences.
My Approach
My Approach
Target Audience
Young adults aged 18-35 who are looking for a unique and fun dessert experience. These individuals are very active on social media & are extremely likely to document their experiences through photos to share to their social media platforms.
Objective
To create a rebranding strategy that appeals to a young adult audience and increases brand awareness and loyalty.
Key Message
Our ice cream is not just a dessert, it’s an experience.
We are a brand that stands for quality.
We can keep up with the growing and ever-changing demographic of Lincoln.