Morrill Hall Museum
Visual Identity Rebrand
A critically acclaimed museum with a brand identity that exhibits it.
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Create a logo and visual identity system for a museum or cultural institution. Create applications for the visual identity including a stationary system (letterhead, envelope, and business card) and promotional items including print and digital.
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Morrill Hall is Nebraska’s premier museum of natural history. Visitors to Morrill Hall will find interactive exhibits featuring Nebraska’s past and present biological diversity, its cultural heritage, paleontology collections, especially its iconic Elephant Hall, and much more.
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Brand Identity, Bus Posters, Admission Tickets, Stationary, Website & Mobile Version, Business Cards
Approach
The Mark
I wanted to create a logo that would seamlessly work with other design elements. This logo needed to be able to stand by itself, as well as be paired with text, depending on the design need. This logo reflects historicalness and professionalism to establish the credibility of this institution.
Giving Credibility to the Institution
The current branding does not convey that Morrill Hall is a professional, prestigious institution. It follows the branding of the University of Nebraska-Lincoln. I want this museum to feel more like the Smithsonian or The Met, and to be taken more seriously.
Establish Brand Values
The brand values of Morrill Hall are the personality traits that give life to their brand. These traits include community, sustainability, inclusivity, connectivity, heritage, and history.
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Business Cards
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Letterhead
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Website Design
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Mobile Website
Strategy
Audience Segment
Morrill Hall sees a little bit of everyone. However, employees have their own idea of who they would like to see at the museum. Employees would like to see more adults who are on their own without children. They want these adults to come to the museum for themselves. Additionally, they want to see more college students who aren’t simply visiting to complete assignments for their classes that they’re required to do.
Morrill Hall is Evolving
In order to achieve a wider demographic of all ages, not simply children, the museum needs to be portrayed as so. The subject matter within the museum is not immature, and everyone of all ages can learn something from the exhibits.
Attitude & Reputation
The current branding does not convey that Morrill Hall is a professional and renounced institution. It follows the branding of the University of Nebraska-Lincoln. I wanted this museum to feel more like the Smithsonian or The Met, and to be taken more seriously.
